URL Slug Generator
Convert any text into a clean, SEO-friendly URL slug instantly.
Separator
Generated slug
What is a URL slug?
A URL slug is the part of a web address that comes after the domain name and identifies a specific page. In the URL https://example.com/what-is-seo, the slug is what-is-seo. Slugs are used by CMS platforms, blog systems, and ecommerce sites to create readable, shareable URLs.
A well-formed slug contains only lowercase letters, numbers, and hyphens. Spaces, special characters, and capital letters are stripped or replaced because they either break URLs or require percent-encoding, which makes links harder to read and share.
SEO relevance
Google reads the words in a URL as signals about a page's topic. Including the primary keyword in your slug reinforces relevance and can help the URL appear cleaner in search results.
Readability
A clean slug is easier to read, share, and remember. URLs like /p?id=4829 give users no indication of what the page contains, whereas /how-to-install-solar-panels is self-explanatory.
Stability
Once a slug is published and indexed, changing it requires a redirect. Choose slugs that will remain accurate over time. Avoid including years or version numbers unless you plan to update or redirect the URL regularly.
How to write a good URL slug
A few simple rules cover the majority of slug decisions. Following them consistently across your site makes URLs predictable and easier to manage.
Use hyphens, not underscores
Google treats hyphens as word separators but reads underscores as joining characters. The slug what-is-seo is seen as three separate words; what_is_seo is read as a single token. Use hyphens unless your platform requires otherwise.
Keep it short and descriptive
Remove stop words like the, a, and, in, and of where they do not add meaning. /best-free-seo-tools is cleaner than /what-are-the-best-free-seo-tools-available and just as descriptive.
Match the primary keyword
The slug should reflect the term you want the page to rank for. If your target keyword is best running shoes, the slug /best-running-shoes is more effective than /product-category-footwear-12.
Avoid dates unless necessary
Slugs with years in them become misleading as pages age. /seo-tips-2023 looks outdated by 2025. Use a date-free slug and update the content regularly, or plan to redirect dated slugs to fresh ones.
Crawly
Audit your entire site, not just one page
Crawly crawls every URL on your site and surfaces issues automatically. Free to download for Mac.
Download free