SERP Preview
See how your page looks in Google search results.
Preview
https://example.com/page
Your page title will appear here
Your meta description will appear here. Write something compelling to improve your click-through rate.
Why preview your SERP snippet?
Search results have very little space. A title that looks fine in a CMS can appear truncated in Google. Previewing before you publish lets you fix it before it affects impressions.
Spot truncation early
See exactly where Google cuts off your title and description before you publish. A few character changes can make the difference between a complete snippet and one that trails off mid-sentence.
Mobile vs desktop
Google shows slightly different snippet widths on mobile and desktop. Toggle between views to make sure your snippet reads well on both.
Improve click-through rate
A well-crafted snippet tells the searcher exactly what they will find and why it is worth clicking. Reviewing it visually helps you write for the search result, not just the page.
What affects how your result looks in Google?
Your snippet is not always what you set. Google regularly rewrites titles and descriptions when it decides its version better matches the query.
Title tag
The title tag is the primary source for your search result headline. Keep it under 60 characters, put the main keyword near the start, and make it descriptive. If Google decides your title is misleading or unhelpful, it may replace it with a heading or anchor text from elsewhere on the page.
Meta description
The meta description is your pitch to the searcher. Google uses it when it matches the query well, but will pull text from the page body when it thinks that better serves the searcher. Write descriptions that directly address search intent to give yours the best chance of being shown.
URL structure
The URL shown in search results is derived from your page address, but Google may simplify or breadcrumb it based on your site structure. Clean, readable URLs with keywords read better and give Google more context about where the page sits in your site.
Crawly
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Crawly crawls every URL on your site and surfaces issues automatically. Free to download for Mac.
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