SEO training
Hands-on SEO training for marketing teams. Sessions tailored to your team's skill level, using your actual site as the working example.
Workshop topics
What we can cover
Sessions are customised - choose one topic or combine several into a programme.
Technical SEO fundamentals
Crawlability, indexing, redirects, canonical tags, Core Web Vitals, and how search engines work. Suitable for beginners and intermediates.
Running audits with Crawly
Hands-on workshop using Crawly to crawl a real site, interpret the Issues dashboard, and build a prioritised recommendations report.
Site migration SEO
How to plan a migration, build a redirect map, validate on staging, and use Crawly's crawl comparison to verify the result.
Advanced technical topics
JavaScript SEO, hreflang, log file analysis, crawl budget optimisation, and structured data. For experienced practitioners.
On-page SEO and content
Keyword research, title and meta tag optimisation, internal linking strategy, and content structure.
SEO reporting and measurement
Building meaningful SEO reports, tracking rankings and traffic, and communicating impact to stakeholders.
What's included
Build lasting SEO capability
The most valuable training does not create dependency - it builds capability. Our sessions are designed to give your team the knowledge and confidence to execute SEO effectively day-to-day without always needing external help.
Every session uses your actual site as the working example, so the learning is immediately relevant. Team members leave with practical skills they can apply the next morning.
- Customised to your team's current skill level
- Your actual site used as real-world examples
- Hands-on practical exercises throughout
- Recorded sessions for future reference
- Follow-up Q&A support after the session
- Training notes and resources provided
Formats
Training options
Half-day workshop
A focused three-hour session on a specific topic. Suitable for teams who need to get up to speed on one area quickly.
Full-day intensive
A comprehensive day covering multiple topics with plenty of hands-on time. Ideal for teams building SEO from the ground up.
Multi-session programme
A structured series of sessions spread over several weeks, building knowledge progressively with time to apply learning between sessions.
Remote or on-site
Training delivered via video call or in person at your offices. Both formats include the same hands-on exercises and resources.
Questions answered
- Who is the training designed for?
- Our training is tailored to each client. We run sessions for complete beginners with no SEO background, intermediate practitioners who want to go deeper technically, and experienced SEOs who want to learn specific tools or advanced topics. We always assess your team's current level before designing the session.
- Does the training include Crawly?
- Yes - any audit-focused training includes hands-on time with Crawly. We will walk through a real crawl, interpret the results, and show your team how to build a prioritised audit report. Team members can download Crawly for free to continue practising after the session.
- Can you train our team on an ongoing basis?
- Yes. We offer ongoing training retainers where we run monthly or quarterly sessions as your team grows and your SEO maturity develops. This is often combined with our consultancy service.
- Do you offer bespoke training?
- All our training is bespoke - we do not run off-the-shelf courses. Every session is built around your team, your site, and your business goals.
Train your team in SEO
Tell us about your team and what you'd like to cover, and we'll put together a bespoke programme.